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Here are the product details for the book "Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising" by Jim Morris & Drew Eric Whitman:
- ISBN: 9781953650092
- Authors: Jim Morris & Drew Eric Whitman
- Genre: Marketing, Analysis & Strategy, Business
- Publisher: Career Press
- Format: Paperback
- Pages: 272 pages
- Language: English
About the book:
"Badvertising" is a book that delves into the world of advertising and explores why so many advertisements end up being ineffective or even terrible. Jim Morris, an advertising legend known as "Tagline Jim," and Drew Eric Whitman provide a provocative exposé of ad agencies' flaws, foibles, and failings. The book highlights the issues within the advertising industry and offers a candid look at the mistakes made in creating and producing ads.
The authors use humor, horror, and insight to shed light on the absurdities and pitfalls of advertising. Each chapter serves as a cautionary tale, offering real-world examples of what not to do in the advertising world. "Badvertising" aims to provide valuable insights into the advertising industry's less-than-stellar moments and its impact on both consumers and professionals in the field.
With its candid and humorous approach, "Badvertising" offers readers a fresh perspective on advertising and encourages them to think critically about the world of marketing and advertising.
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