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Product details of "Blue Ocean Strategy":
- Authors: W. Chan Kim and Renée Mauborgne
- Genre: Business Strategy
- Overview: "Blue Ocean Strategy" challenges conventional wisdom about competition and strategic success. Written by management thinkers W. Chan Kim and Renée Mauborgne, the book presents a systematic approach to creating new market spaces (referred to as "blue oceans") that are untapped and ripe for growth. The book argues that lasting success doesn't come from competing in overcrowded markets (red oceans) but from finding and capitalizing on new opportunities.
- This expanded edition includes:
- A new preface by the authors
- Updates on cases and examples in the book
- Two new chapters and an expanded third chapter addressing questions from readers over the years.
- The book provides principles and tools that organizations can use to make competition irrelevant and create their own blue oceans. It offers a fresh perspective on strategy and provides insights from a study of 150 strategic moves across various industries.
- "Blue Ocean Strategy" has been recognized as a groundbreaking work that challenges traditional notions of competition and strategy. It offers readers a guide to discovering new market spaces and achieving growth by differentiating themselves from the competition.
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