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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands by Arvind Sahay

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"Brands and the Brain: How to Use Neuroscience to Create Impactful Brands" by Arvind Sahay is a compelling exploration into the intersection of neuroscience and brand development. Published by Penguin, the book is presented in English and consists of 304 pages. It can be found in paperback format with dimensions measuring 12.7 x 2.29 x 19.69 cm. The book carries the ISBN-10 number 0143452614 and the ISBN-13 number 978-0143452614. Weighing 363 grams, it offers a substantial depth of knowledge.

This book delves into the profound connection between influential brands and our subconscious emotions and memories. Its primary aim is to foster an understanding of the intricate relationship between the human brain and the principles and activities of brand management. It serves as an educational resource, shedding light on the underlying principles of brain operation and their profound influence on how individuals perceive brands. Additionally, the book scrutinizes the strategies employed in the creation of contemporary brands, capitalizing on the functionalities of the human brain. In essence, the book encapsulates the essential role that the human brain assumes in the genesis, perpetuation, and revitalization of brands.

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