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Here are the product details for "Eat Their Lunch: Winning Customers Away from Your Competition" by Anthony Iannarino:
- ISBN: 9780525537625
- Author: Anthony Iannarino
- Genre: Analysis & Strategy
- Publication: Penguin
- Format: Hardback
- Pages: 221 pages
- Language: English
Description:
"Eat Their Lunch" is the first-ever playbook for B2B salespeople that teaches you how to win clients and customers who are already being served by your competitors. In a world where sales is often a zero-sum game, where your win can mean someone else's loss, this book provides strategies for achieving a competitive advantage and taking market share from your competitors while building trust and long-term partnerships.
The book covers various tactics, including ranking prospective clients based on their potential gains from your solution, understanding the priorities of different stakeholders within a prospect's organization, and developing a systematic contact plan to engage with the right people in the optimal sequence.
With the insights and strategies in this book, you can learn how to outperform your competition and effectively "eat their lunch" in the competitive B2B sales landscape.
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