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Here are the product details for "From Incremental To Exponential: How Large Companies Can See the Future and Rethink Innovation" by Vivek Wadhwa, Ismail Amla, and Alex Salkever:
- ISBN: 9789390327102
- Authors: Vivek Wadhwa, Ismail Amla, and Alex Salkever
- Genre: Business, Strategy & Management, Analysis & Strategy
- Publication: HarperBusiness
- Format: Paperback
- Pages: 216 pages
- Language: English
**About the Book:**
"From Incremental To Exponential" challenges the misconception that large legacy businesses are inherently slow and stodgy when it comes to innovation. Vivek Wadhwa, Ismail Amla, and Alex Salkever draw on their decades of experience working with both established brands and disruptive start-ups to explore how large companies can harness their advantages to create new markets, accelerate growth, and transform their businesses. They emphasize that combining the entrepreneurial mindset and tools of start-ups with the strengths of established companies, such as abundant customer data, brand equity, distribution channels, and financial resources, can lead to innovative breakthroughs.
This book provides a fast-paced narrative filled with anecdotes and insights, offering a fresh perspective on modern innovation. It's a valuable read for managers, executives, and ambitious employees who want to understand how large companies can rethink innovation and remain competitive in a rapidly changing business landscape.
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