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Hooked By Nir Eyal

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Here are the product details for the book "Hooked" by Nir Eyal:

- Title: Hooked

- Author: Nir Eyal

- Language: English

- Binding: Hardcover

- Publisher: Penguin

- Genre: Business & Economics

- ISBN-10: 0241184835

- ISBN-13: 978-0241184837

"Hooked" delves into the psychology behind consumer habits and introduces the concept of the "Hook Model," a four-step process for creating products that people find irresistible and difficult to put down. Author Nir Eyal, drawing on years of research, consulting, and practical experience, provides actionable steps for designing products that users love. He explores the behavioral techniques utilized by highly successful habit-forming products and offers insights on building user habits that endure. This book is aimed at product managers, designers, marketers, startup founders, and anyone interested in understanding the mechanisms that influence user behavior. It offers a blueprint for creating products that attract users repeatedly, without the need for extensive advertising or aggressive messaging.

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