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Here are the product details for "The Persuasive Manager: Communication Strategies for 21st Century Managers" by M. M. Monippally:
- ISBN: 9788184001495
- Author: M. M. Monippally
- Genre: Biographies, Diaries & True Accounts, Analysis & Strategy
- Publication: Penguin
- Format: Paperback
- Pages: 259 pages
- Language: English
Description:
"The Persuasive Manager: Communication Strategies for 21st Century Managers" explores the crucial role of strategic communication in modern business leadership. The book emphasizes that effective communication is at the core of successful management and organizational effectiveness. It delves into the art of persuasion and addresses the challenge of balancing persuasive communication with authoritative leadership without becoming authoritarian.
The book covers various aspects of persuasion and communication strategies at different levels of the corporate hierarchy. It examines how managers can persuade subordinates to embrace change, win over peers, influence customers, and build relationships with suppliers. Additionally, it provides insights into the delicate art of persuading superiors, offering guidance on using a combination of tact, reasoning, discussion, and ingratiation.
With real-world illustrations, scenarios, and practical tips, "The Persuasive Manager" serves as a comprehensive guide for managers seeking to enhance their communication skills and become more persuasive leaders. It addresses the importance of credibility, mutual goodwill, and interpersonal relationships in the corporate world.
About the Author:
M. M. Monippally is the author of "The Persuasive Manager" and is known for his expertise in communication and management strategies. His book offers valuable insights into the art of persuasion and effective communication in the context of modern business leadership. Monippally's work is part of the IIM Ahmedabad business books series, which aims to bring key management and business issues to a general audience, providing practical guidance for corporate professionals.
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