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**Title:** "Influence: The Psychology of Persuasion (New and Expanded)" by PhD Robert B. Cialdini
**ISBN:** 9780063138803
**Author:** PhD Robert B. Cialdini
**Genre:** Analysis & Strategy
**Publisher:** Harper
**Format:** Paperback
**Number of Pages:** 608 pages
**Language:** English
In the latest edition of this highly acclaimed New York Times bestseller, Robert Cialdini, a distinguished expert in the realms of influence and persuasion, delves into the psychology behind why people say "yes" and provides ethical applications of these insights in both business and everyday life. Through memorable stories and relatable examples, Robert Cialdini demystifies this crucial subject matter, making it surprisingly accessible.
Cialdini's universal principles of influence are explored, along with fresh research and applications, enabling readers to enhance their persuasive abilities. Equally important, readers will discover strategies to safeguard themselves against unethical attempts at influence. While you might think you understand these principles, delving into their intricacies ensures you don't unwittingly relinquish their power to others.
Cialdini's principles of persuasion include:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity (the newest principle introduced in this edition)
Understanding and ethically applying these principles is not only cost-free but also deceptively simple. Supported by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research, including a three-year field study on factors influencing behavioral change, "Influence" serves as a comprehensive guide for leveraging these principles to effectively sway others in your desired direction.
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