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Here are the product details for "Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions" by Chip R. Bell:
- ISBN: 9781523092963
- Author: Chip R. Bell
- Genre: Analysis & Strategy
- Publication: BK South Asia
- Pages: 240 pages
- Format: Paperback
- Language: English
**About the Book:**
In "Inside Your Customer's Imagination," Chip R. Bell explores the challenge of creating breakthrough products, services, and solutions for customers who may not always know precisely what they want. He emphasizes the importance of developing co-creation partnerships with customers, focusing on fulfilling their hopes and aspirations rather than just meeting their needs and expectations. Bell outlines five key elements for successful co-creation partnerships: curiosity, grounding, discovery, trust, and passion. Using real-world examples from various organizations, the book demonstrates how these partnerships can help tap into customers' ideas and ingenuity.
**About the Author:**
Chip R. Bell is a senior partner of the Chip Bell Group and is recognized as a top keynote speaker in the field of customer service. He has appeared on various television networks and his work has been featured in prominent publications. Bell is a regular columnist for Forbes.com, MoneyInc.com, CEOWORLD Magazine, Real Leaders, and TheCEOMagazine.com.
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