not found

Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioural Economics by V. Raghunathan

:Rating

Rs 910 Rs 960


Quantity
-
+
Share
Shipping Details
Delivery Amount : 60
Payment Options

Sold By

New International Books Center

Positive Seller Ratings

26.67 %

Product Full Information

Title: Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioral Economics by V. Raghunathan

Publisher: Penguin Viking

Language: English

Hardcover: 328 pages

ISBN-10: 0670095990

ISBN-13: 978-0670095995

Item Weight: 340 g

Dimensions: 21.6 x 13.5 x 2.12 cm

"Irrationally Rational" delves into the fascinating world of behavioral economics, a field that combines psychology with economics to understand how real people, with their cognitive biases, make decisions. This book explores the journey of rationality-irrationality arguments and challenges the notion that individuals always make rational choices, as assumed by neoclassical economics.

The book features the works of ten Nobel Laureates who have significantly contributed to the rise of behavioral economics. Through their research and insights, it highlights why economics, when divorced from psychology, may offer an incomplete understanding of human decision-making. "Irrationally Rational" makes the complex subject of behavioral economics more engaging and accessible, offering readers a unique perspective on the intersection of psychology and economics.

For Sales Support & Queries 9845835271

Established on October 29, 2019, LalNepal is an emerging online marketplace, with an aim of offering best-in-class quality online shopping experience to users. LalNepal sought to link a wide assortment of consumer electronics, fashion, and beauty products, alongside a rapidly growing miscellany of general merchandise. What sets LalNepal from other online market place is its focus to bring on International High-end branded products namely Gucci, Armani, Mac, Channel, Louis Vuitton, and Ralph Lauren among others. Furthermore; the Company also has embedded a classified marketplace shopping availability which sums all range of shopping experiences to its customers. LalNepal privileges the personalization and security of the shoppers’ experience as the topmost priority. Excellent value for money, a large assortment of original products, fast delivery, and easy returns are what the Company has been founding its principle upon. LalNepal as its future goal sees itself to be one of the fastest-growing e-commerce platforms in Nepal offering an unparalleled shopping experience in the comfort of a customer’s home. In LalNepal, users can enjoy convenient and hassle-free shopping without stepping out of the house. LalNepal promises to take customers’ style statements to a whole new level offering a wide variety of products and brands. Customers can also rejuvenate their houses by buying home appliances. Customers will get to avail of delivery right to their doorstep with easy payment methods. Whether you reside in small towns of Nepal or major cities, you can easily get your desired products delivered to your doorstep.