Title: Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioral Economics by V. Raghunathan
Publisher: Penguin Viking
Language: English
Hardcover: 328 pages
ISBN-10: 0670095990
ISBN-13: 978-0670095995
Item Weight: 340 g
Dimensions: 21.6 x 13.5 x 2.12 cm
"Irrationally Rational" delves into the fascinating world of behavioral economics, a field that combines psychology with economics to understand how real people, with their cognitive biases, make decisions. This book explores the journey of rationality-irrationality arguments and challenges the notion that individuals always make rational choices, as assumed by neoclassical economics.
The book features the works of ten Nobel Laureates who have significantly contributed to the rise of behavioral economics. Through their research and insights, it highlights why economics, when divorced from psychology, may offer an incomplete understanding of human decision-making. "Irrationally Rational" makes the complex subject of behavioral economics more engaging and accessible, offering readers a unique perspective on the intersection of psychology and economics.
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