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Here are the product details for "Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century" by Navi Radjou, Jaideep Prabhu, and Simone Ahuja:
- ISBN: 9788184002058
- Author: Navi Radjou, Jaideep Prabhu, and Simone Ahuja
- Genre: Entrepreneurship, Biographies, Diaries & True Accounts, Analysis & Strategy
- Publication: RHI (Rupa Publications)
- Format: Hardback
- Pages: 336 pages
- Language: English
**Description:**
"Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity, Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and Yes Bank, among others, are already practicing jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world."
This book explores the concept of jugaad, a frugal and flexible approach to innovation, and provides insights into how it can be applied in various organizations and settings.
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