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Loonshots by Safi Bahcall

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Title: Loonshots

Author: Safi Bahcall

Publisher: Macmillan

Language: English

Format: Paperback

Pages: 370 pages

ISBN-10: 1250225612

ISBN-13: 978-1250225610

Item Weight: 363 g

Dimensions: 15.49 x 2.29 x 23.37 cm

Country of Origin: USA

"Loonshots" by Safi Bahcall is a captivating exploration of group behavior and the challenges of fostering groundbreaking innovations. Bahcall, a physicist and entrepreneur, introduces a fresh perspective on understanding why groups, teams, or organizations transition from embracing innovative ideas to staunchly rejecting them, likening it to the transition from flowing water to brittle ice.

Drawing on the science of phase transitions, the book delves into the small structural shifts that govern this transformation, shedding light on the mysteries of group dynamics and innovation. The author provides various real-world examples, ranging from the spread of wildfires to online counter-terrorism efforts, all of which demonstrate how this newfound scientific approach can help us comprehend the destiny of companies and empires.

"Loonshots" distills these insights into valuable lessons for creative thinkers, entrepreneurs, and visionaries, offering a unique perspective on nurturing groundbreaking ideas that can reshape the world. It represents a groundbreaking application of science to the complex challenges of innovation, making it a must-read for those seeking to unlock their creative potential and drive transformative change.

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