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Here are the product details for the book "Made in Future: A Story of Marketing, Media, and Content for Our Times" by Prashant Kumar:
- Publisher: Penguin Portfolio
- Language: English
- Hardcover: 272 pages
- ISBN-10: 0670096245
- ISBN-13: 978-0670096244
- Item Weight: 572 grams
About the book:
"Made in Future" is a groundbreaking book that addresses the profound changes in marketing brought about by data and technology over the last two decades. It offers a fresh perspective on marketing strategy and its alignment with what truly works in the marketplace. The book provides insights into how transformations in media, content, influencer marketing, and evolving consumer expectations have shaped a new narrative for marketing.
Prashant Kumar challenges established marketing paradigms while critically examining areas where hype may have surpassed substance. "Made in Future" not only questions conventional wisdom but also presents an alternative path for marketing, one that embraces the evolving landscape of media and consumer behavior.
With its incisive analysis and forward-looking approach, "Made in Future" aims to provide marketers and business professionals with a new framework for navigating the complex and ever-changing world of marketing in the digital age.
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