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No Filter: The inside story of how Instagram transformed business, celebrity and our culture by Sarah Frier

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Here are the product details for "No Filter: The Inside Story of How Instagram Transformed Business, Celebrity, and Our Culture" by Sarah Frier:

- ISBN: 9781847942531

- Author: Sarah Frier

- Genre: Media Studies, International Business, Internet & Social Media

- Publication: Penguin

- Format: Paperback

- Pages: 327 pages

- Language: English

Description:

"No Filter" provides an inside look at the incredible journey of Instagram, from a simple photo app to a $100-billion company in just a decade. The book reveals the untold story of Instagram's rise, filled with groundbreaking innovations, a billion-dollar acquisition by Facebook, and clashes among major tech figures. Sarah Frier, a Bloomberg reporter, offers behind-the-scenes insights into Instagram's history, including its launch, acquisition by Facebook, and the disputes between its founders and Mark Zuckerberg. 

Beyond the tech industry, the book explores how Instagram has transformed global business by creating a new economy driven by influencers and a business model that sells an aspirational lifestyle to its users. It also delves into Instagram's impact on popular culture, changing our perceptions of celebrity and putting pressure on individuals to perform online, potentially warping our sense of reality. 

"No Filter" connects Instagram's ascent to a broader revolution in technology, culture, and business, shedding light on the implications of Facebook's decision to acquire the platform, not only for the company but for society as a whole.

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