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"Power Play: Elon Musk, Tesla, and the Bet of the Century" by Tim Higgins is an in-depth exploration of Elon Musk and Tesla's journey to revolutionize the automotive industry with electric cars. Here are the product details for the book:
- ISBN: 9780753554388
- Author: Tim Higgins
- Genre: Biographies & Autobiographies, Transportation & Automotive, Analysis & Strategy
- Publication: WH Allen
- Format: Paperback
- Pages: 400 pages
- Language: English
The book delves into the captivating and tumultuous story of Elon Musk, one of Silicon Valley's most controversial figures. Musk is renowned for his visionary ideas and ventures, such as SpaceX and Tesla, as well as his candid and often sensational public persona. The narrative provides insights into Musk's audacious goal of creating the world's greatest electric car and the remarkable journey that followed.
When Tesla was founded in the 2000s, electric cars were viewed as novelties and had faced challenges for over a century. However, a group of engineers and entrepreneurs in Silicon Valley saw potential where others saw failure. They embarked on a mission to develop an electric car that would outperform traditional vehicles in terms of speed, attractiveness, smoothness, and environmental impact.
Throughout Tesla's fifteen-year history, it encountered fierce competition, investor pressure, internal challenges, and external scrutiny. Elon Musk's unconventional behavior and controversial decisions often put the company's future at risk. Tim Higgins, a tech and auto reporter for The Wall Street Journal, provides an insider's perspective on Tesla's dramatic journey, chronicling the ups and downs, struggles, and ultimate success of the company.
"Power Play" is a gripping tale of power, determination, recklessness, and ultimate triumph. It offers readers a front-row seat to the captivating drama that unfolded within Tesla, shedding light on the eccentric personalities and innovative minds that defied the odds to change the future of transportation.
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