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Product Details of "The Architect of the New BJP: How Narendra Modi Transformed the Party" by Ajay Singh:
- Title: The Architect of the New BJP: How Narendra Modi Transformed the Party
- Author: Ajay Singh
- Publisher: Penguin
- Language: English
- Hardcover: 288 pages
- ISBN-10: 0670096962
- ISBN-13: 978-0670096961
- Item Weight: 340 grams
- Dimensions: 20.3 x 25.4 x 4.7 cm
- Country of Origin: India
This book explores the transformation of the Bharatiya Janata Party (BJP), which has become the world's largest political party within just four decades. It delves into the party's internal deliberations, planning, and the innovative methodologies employed to expand its reach. Through in-depth research and concrete examples, the book sheds light on Prime Minister Narendra Modi's contributions, his experiments with traditional party-building methods, attention to detail, and the strategies that have propelled the BJP to its current position of strength. The author, Ajay Singh, also examines the party's history and provides insights into its future, drawing on extensive interviews with party workers, leaders, and observers. This book tells the story of how the BJP, initially a cadre-based party, developed a unique Indian model that transformed it into an election-winning machine.
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