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The Digital Matrix: New Rules for Business Transformation Through Technology by Venkat Venkatraman

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Here are the product details for "The Digital Matrix: New Rules for Business Transformation Through Technology" by Venkat Venkatraman:

- Publisher: Penguin Portfolio

- Language: English

- Paperback: 296 pages

- ISBN-10: 0143456792

- ISBN-13: 978-0143456797

- Item Weight: 200 g

- Country of Origin: India

In "The Digital Matrix," Venkat Venkatraman explores the transformative impact of digital technology on businesses and offers insights into how companies can navigate and thrive in the digital age. The book highlights the emergence of ambitious digital-driven startups that are reshaping various industries while many legacy businesses continue to operate with outdated strategies.

Venkatraman introduces readers to three key elements of the digital landscape:

1. Three types of players shaping the new business landscape.

2. Three phases of transformation that every firm will encounter on its journey to business reinvention.

3. Three winning moves to ensure your company's success in the digital era.

The book provides valuable guidance on navigating digital ecosystems, competing and collaborating with other companies, harnessing the power of technology to amplify human talent, and assembling teams to experiment with new ideas and reinvent business strategies for the digital future.

"The Digital Matrix" serves as a practical resource for businesses looking to adapt and thrive in the ever-evolving digital landscape.

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