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The New Brand You: How to Wow in the New World of Work by Catherine Kaput

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Product details of "The New Brand You: How to Wow in the New World of Work" by Catherine Kaputa:

- Publisher: Harper

- Language: English

- Paperback: 336 pages

- ISBN-10: 1399804065

- ISBN-13: 978-1399804066

- Item Weight: 260 g

- Dimensions: 15.11 x 2.16 x 22.86 cm

Description:

In today's rapidly changing world of work, personal branding has become more critical than ever. "The New Brand You" by Catherine Kaputa offers insights and strategies on how to effectively market and position yourself, both in-person and online, in this new professional landscape.

Catherine Kaputa, an award-winning author and branding expert, draws on her experience to provide ten personal brand strategies inspired by the tactics used by global brands. She emphasizes the importance of differentiating yourself and staying relevant in a competitive job market. The book equips readers with practical guidance for establishing a unique personal brand that stands out.

With the rise of virtual and flexible working environments, building and nurturing your personal brand is essential for career success. "The New Brand You" includes an online assessment tool that helps readers discover the right positioning for their personal brand and develop a personalized marketing plan.

This book is a valuable resource for anyone looking to navigate the challenges of the modern professional world and create a distinct and compelling personal brand.

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