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"The Start-up Way: How Entrepreneurial Management Transforms Culture and Drives Growth" by Eric Ries is a book that explores how organizations of all sizes can apply start-up principles and techniques to drive growth and innovation. Here are the product details for the book:
- ISBN: 9780241197264
- Author: Eric Ries
- Genre: Entrepreneurship
- Publisher: Penguin
- Format: Paperback
- Pages: 384 pages
- Language: English
In this book, Eric Ries, known for his groundbreaking work in "The Lean Start-up," extends his ideas and methodologies to help established companies and organizations become more agile, innovative, and responsive to customer needs. He shares insights, stories, and best practices from his experiences working with large companies like General Electric and Toyota, helping them transform their cultures and management approaches to foster growth and deliver products and services that customers truly want.
"The Start-up Way" provides a toolkit for addressing various business challenges and emphasizes the importance of embracing change in today's rapidly evolving business landscape. Whether you're a start-up entrepreneur or part of a large corporation, this book offers valuable insights and strategies for staying competitive and thriving in a dynamic environment.
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