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Here are the product details for "Your Everyday Guide to Behavioural Finance" by Prakash Praharaj & Nirakar Pradhan:
- Publisher: Hay House
- Language: English
- Paperback: 236 pages
- ISBN-10: 9391067662
- ISBN-13: 978-9391067663
- Item Weight: 280 grams
- Dimensions: 14 x 1.5 x 21.6 cm
Description:
"Your Everyday Guide to Behavioural Finance" offers valuable insights into the world of behavioral finance, providing readers with an understanding of the integration of traditional finance with behavioral finance. The book explores the impact of behavioral biases on financial decision-making and investment strategies, making it an essential read for those interested in investment and wealth management.
The authors, Prakash Praharaj and Nirakar Pradhan, draw on their decades-long experience in investment advising to offer practical advice and a comprehensive framework for identifying, assessing, and managing common behavioral biases. The book discusses nineteen dominant behavioral biases in an accessible manner, helping readers recognize these biases and avoid errors in financial decision-making.
Additionally, the book introduces the concept of "Behaviourally Modified Asset Allocation (BMAA)," a tool that aligns investment portfolios with the life cycle of investors. Whether you are a financial advisor, portfolio manager, or individual investor, this book provides valuable insights and strategies to enhance investment success and navigate market challenges.
It is a recommended read for those looking to understand the psychological factors that influence financial decisions and develop effective investment strategies.
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