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Here are the product details for "Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth":
- Publisher: Macmillan
- Language: English
- Paperback: 336 pages
- ISBN-10: 150983219X
- ISBN-13: 978-1509832194
- Reading age: 18 years and up
- Item Weight: 295 grams
- Dimensions: 15.2 x 2.7 x 23.4 cm
Summary:
"Blue Ocean Shift" is the essential follow-up to the classic bestseller "Blue Ocean Strategy" by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new research and work, Kim and Mauborgne provide a step-by-step guide on how to move beyond competing, inspire confidence within your organization, and seize new growth opportunities.
This book offers practical insights into transitioning your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. It combines the principles of human psychology with market-creating tools and real-world guidance. Kim and Mauborgne deliver a comprehensive guide to shifting yourself, your team, or your organization to new levels of confidence, market creation, and growth. They emphasize the importance of nondisruptive creation alongside disruption in seizing new growth opportunities.
"Blue Ocean Shift" is filled with fresh research and real-life examples from leaders across various industries and organizations who have successfully made the shift and created new markets by applying the book's process and tools. Whether you are leading a startup, a large corporation, a nonprofit, or a government organization, this book provides valuable insights on moving from red to blue oceans while fostering confidence and ownership among your team.
With lessons learned from both successes and failures in the field, "Blue Ocean Shift" is essential reading for leaders, managers, and entrepreneurs. It offers actionable strategies, identifies pitfalls to avoid, and empowers readers to embark on their own blue ocean journey, ultimately guiding them to build a compelling and successful future.
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