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Here are the product details for the book "Corporate Social Responsibility Is Not Public Relations" by Sangeeta Waldron:
- Title: Corporate Social Responsibility Is Not Public Relations
- Author: Sangeeta Waldron
- Publisher: Jaico Publishing House
- Paperback: 240 pages
- ISBN-10: 9393559422
- ISBN-13: 978-9393559425
- Item Weight: 196 grams
- Dimensions: 20.3 x 25.4 x 4.7 cm
Description:
This book focuses on how to put corporate social responsibility (CSR) at the heart of your company and maximize the business benefits. It emphasizes that CSR is not merely a tool for public relations but a genuine commitment to social responsibility that can positively impact a company's long-term performance. Research has shown that consumers prefer to support organizations with a strong history of social responsibility, and this book explores how to build trust and authenticity in CSR initiatives.
The book provides insights from established companies such as Tata, Dabur, and ITC, as well as interviews with global business leaders and emerging social entrepreneurs. It aims to redefine the role of public relations in CSR and emphasizes the importance of an authentic and meaningful approach to corporate social responsibility.
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