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Here are the product details for "Emotion by Design: Creative Leadership Lessons from a Life at Nik*" by Greg Hoffman:
- Publisher: Cornerstone Press
- Language: English
- Paperback: 304 pages
- ISBN-10: 1847943551
- ISBN-13: 978-1847943552
- Item Weight: 380 grams
- Dimensions: 15.3 x 2.2 x 23.4 cm
- Country of Origin: India
**About the Book:**
"Emotion by Design: Creative Leadership Lessons from a Life at Nik*" is a book that delves into the world of creativity in marketing and branding, using the experiences and insights of Greg Hoffman, the former Chief Marketing Officer of Nik*. The book explores how creativity can be harnessed to create powerful and emotionally resonant brand campaigns.
In the book, Greg Hoffman shares his experiences and lessons learned from crafting iconic campaigns for Nik*, including those featuring athletes like Cristiano Ronaldo and Serena Williams, as well as major events like the Olympic Games and World Cup finals. Through these insights, he presents a method called "emotion by design," which can help any brand become more creative in its approach.
"Emotion by Design" offers valuable guidance on how creativity can be nurtured within a team, and it emphasizes the importance of connecting with customers on an emotional level through branding and marketing efforts. The book argues that creativity is a skill that can be cultivated, and it provides practical advice for achieving this within the context of a brand's marketing strategy.
This book is recommended for marketers, business professionals, and creatives looking to enhance their ability to connect with their target audiences through creative and emotionally engaging campaigns.
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