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Ideaflow: Why Creative Businesses Win by Jeremy Utley & Perry Klebahn

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"Ideaflow: Why Creative Businesses Win" by Jeremy Utley and Perry Klebahn is a book that explores the importance of generating a continuous flow of ideas for creative businesses and offers a framework to boost idea generation. Here are the product details for the book:

- Publisher: Ebury Edge

- Language: English

- Paperback: 304 pages

- ISBN-10: 1529146232

- ISBN-13: 978-1529146233

- Item Weight: 372 g

- Dimensions: 15.3 x 2.2 x 23.4 cm

In "Ideaflow," the authors draw from their experience teaching Silicon Valley entrepreneurs and Fortune 500 executives at Stanford University's d.school and working with innovative companies like Patagonia. They emphasize the critical role of idea generation in solving business problems and achieving success.

The book presents a battle-tested framework to exponentially boost your organization's ideaflow. It covers key aspects of generating and implementing ideas, including:

- Establishing a brief daily creativity practice.

- Developing thousands of great ideas on demand.

- Running cost-effective and rapid tests to determine which ideas are viable.

- Convincing your team and organization of the importance of focusing on ideaflow.

"Ideaflow" provides insights and strategies to supercharge creativity within your organization, helping you navigate uncertainty, solve problems, and drive innovation. It emphasizes the idea that continuous idea generation is a crucial business metric that can lead to success in today's competitive business landscape.

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