Here are the product details for "Made to Stick: Why Some Ideas Take Hold And Others Come Unstuck":
- Publisher: RHUK (Random House UK)
- Language: English
- Paperback: 336 pages
- ISBN-10: 009950569X
- ISBN-13: 978-0099505693
- Reading age: 12 years and up
- Item Weight: 234 g
- Dimensions: 12.9 x 2 x 19.8 cm
This book explores why some ideas and information are more memorable and persuasive than others. It delves into the psychology behind how ideas "stick" in people's minds and offers practical strategies for crafting messages that are understood, remembered, and acted upon. The authors use case histories and anecdotes to illustrate their insights into effective communication.
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