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Here are the product details for "The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever" by Dale Carnegie, J. Oliver Crom, and Michael A. Crom:
- ISBN: 9780743244688
- Author: Dale Carnegie, J. Oliver Crom, and Michael A. Crom
- Genre: Analysis & Strategy, Selfhelp
- Publication: Simon & Schuster
- Format: Paperback
- Pages: 283 pages
- Language: English
Description:
"The Sales Advantage" offers valuable insights and strategies for sales professionals looking to improve their sales skills and achieve success in a competitive marketplace. This book addresses two critical questions frequently asked by salespeople: How can I close more sales? and What can I do to reduce objections?
The authors emphasize the importance of understanding the sales process from a buyer's perspective, considering factors such as global markets, technology, information overload, and complex products and services. They provide practical advice for each stage of the selling process, including finding prospects, conducting research, determining customer needs, reaching decision-makers, and selling beyond price considerations.
Based on interviews with successful sales professionals from various regions, industries, and product categories, this book offers real-world examples and actionable strategies to help salespeople build long-term customer relationships and become more effective in their roles. "The Sales Advantage" is a comprehensive guide that can benefit both novice and experienced sales professionals, providing them with the tools and knowledge needed to excel in today's competitive sales environment.
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