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"The Voltage Effect" by John A. List is an insightful book that explores the factors that determine the success or failure of scaling ideas and ventures. Here are the product details for the book:
- Publisher: Penguin Business
- Language: English
- Paperback: 288 pages
- ISBN-10: 0241556848
- ISBN-13: 978-0241556849
- Item Weight: 351 g
- Dimensions: 15.3 x 2.1 x 23.4 cm
In "The Voltage Effect," John A. List, an award-winning behavioral economist, delves into the critical question of why some ideas thrive when scaled while others falter. The book challenges the notion that success is purely a matter of luck and demonstrates that there is a systematic approach to understanding which ideas are predictably scalable and which are destined to fail.
List draws on his own original research and provides compelling examples from various domains such as business, government, education, and public health. He identifies the five signature elements that can lead to a "voltage drop," causing ventures to lose momentum and effectiveness when scaled.
Additionally, List explores four proven techniques for increasing positive results, referred to as "voltage gains," which enable great ideas to reach their full potential when scaled.
By understanding the science of scaling, readers can gain valuable insights into driving change and making a positive impact in their schools, workplaces, communities, and society as a whole. "The Voltage Effect" offers practical guidance for identifying scalable ideas and achieving success on a larger scale.
This book is recommended for those interested in economics, behavioral economics, and the dynamics of scaling ideas and ventures.
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