Here are the product details for "For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé" by Marcus Collins:
- **Publisher**: Pan Macmillan
- **Language**: English
- **Paperback**: 304 pages
- **ISBN-10**: 1035020025
- **ISBN-13**: 978-1035020027
- **Item Weight**: 310 g
- **Dimensions**: 15.2 x 2.5 x 23.3 cm
This book explores the power of cultural engagement in influencing behavior, drawing on examples from a century's worth of data and the author's own experiences as a top marketer, including working with brands like Beyoncé, iTunes, Nike+, and McDonald's. Marcus Collins delves into how culture influences behavior and provides insights and tools for creating lasting engagement and influence in various contexts.
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