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How Minds Change : The New Science of Belief, Opinion and Persuasion by David McRaney

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Title: How Minds Change: The New Science of Belief, Opinion, and Persuasion

Author: David McRaney

Publisher: Oneworld Publications

Language: English

Paperback: 352 pages

ISBN-10: 0861545680

ISBN-13: 978-0861545681

Item Weight: 250 g

Dimensions: 19.8 x 12.9 x 2.7 cm

Description:

"How Minds Change" by David McRaney delves into the fascinating world of belief, opinion, and persuasion. In an era of increasing polarization, the book explores the concept that it may be possible to change someone's mind, even when they hold conflicting views.

David McRaney, an expert in self-delusion and psychology, embarks on a journey to uncover the dynamics of influencing others and the underlying reasons why we hold our beliefs. Through engaging stories and encounters, he meets individuals who have undergone significant changes in their beliefs and opinions, ranging from a former member of the Westboro Baptist Church who was deradicalized on Twitter to individuals who abandoned deeply-held convictions through deep canvassing.

The book draws on the latest research in psychology and neuroscience to reveal how beliefs are formed and how they can be transformed. It challenges the notion that changing beliefs takes centuries or decades and instead demonstrates that it can happen within a generation, a decade, or even an instant.

"How Minds Change" offers an optimistic and illuminating perspective on the potential for individuals to evolve their beliefs and explores the science behind this intriguing process. It provides insights into the factors that influence our thinking and offers hope for more constructive and open conversations in a polarized world.

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