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Made in Future: A Story of Marketing, Media, and Content for our Times by Prashant Kumar

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Here are the product details for "Made in Future: A Story of Marketing, Media, and Content for our Times" by Prashant Kumar:

- Publisher: Penguin Portfolio

- Language: English

- Hardcover: 272 pages

- ISBN-10: 0670096245

- ISBN-13: 978-0670096244

- Item Weight: 572 grams

**About the Book:**

"Made in Future: A Story of Marketing, Media, and Content for our Times" is a groundbreaking book that addresses the disruption brought about by data and technology in the field of marketing. Over the past two decades, significant changes in media, content creation, influencers, and consumer expectations have transformed the landscape of marketing.

The book offers a fresh perspective on marketing strategy, challenging conventional wisdom while providing insights into how these changes have shaped a new narrative for marketing. It distinguishes between substance and hype, offering an alternative approach to marketing that aligns with the evolving dynamics of the modern marketplace.

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